Who we are

A true sport performance brand born to inspire hope and purpose.

Our unique belief

A sound mind and a sound body are essential for the journey of life.

Our promise

To continuously provide goods and services to improve society and empower people through sport.

Our vision

A world where everyone can achieve a sound mind in a sound body through movement.

Our history and spirit.

In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan.
He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of

"A Sound Mind in a Sound Body."

This reflects our founder’s belief that sport and health bring benefits for not just our bodies, but also our mental wellbeing, as well as our culture and society as a whole.
This core belief remains at the heart of our Founding Philosophy to this day.
Our firm belief in the benefits of sport and health is also the foundation of the ASICS SPIRIT, which comprises our philosophy, vision and values. The ASICS SPIRIT drives everything we do, including our efforts to become a more sustainable business and contribute to the lives of people everywhere.

Staying true to ourselves, every ASICS innovation, every concept,
every idea is intended to follow the philosophy by which we were founded.

Our Values



It's our responsibility to everyone, from our competitors to our customers.



We're appreciative and fair to all that hold a stake in our company.



We always dedicate ourselves to performing our best.



Onitsuka-san said, "Company is made of People".



We stop at never to provide the best products for our customers, and are constantly improving to better raise the quality of their athletic pursuits.



Making mistakes is a part of being successful.

Our Approach

Making sustainability part of everything we do.

At ASICS, sustainability is in our DNA. When our founder Kihachiro Onitsuka established his business in 1949, he wanted the company to be a force for positive change: a way of giving young people sense of direction in life through sport and fitness. Over time, this idea developed into a broader social purpose, enshrined in our corporate philosophy.

We aim to include social and environmental considerations in all our business decisions, and to work with business partners that share our commitment to a sustainable and fair sporting goods industry.


In May 1990, ASICS opened the Research Institute of Sports Science in Kobe. Since then many remarkable technological innovations in sports shoes and apparel have stemmed from this unique site where scientists, athletes and coaches work together.

Studying and analyzing the movements of the human body and testing all kinds of materials, are the main activities of the 200 people who work at the institute. Obviously all this work is being done with only one goal: to enable professional and recreational athletes all over the world to perform better, to reach a higher level and to enjoy themselves.

Corporate Governance

The ASICS Group aims for corporate governance so that it can continually raise corporate value and realize an expeditious and highly transparent management conducive to a company that can be relied on by all its stakeholders, particularly its shareholders. As part of this, while working on the development of business management systems, the Group strives for enhancement of supervision and the audit function of corporate management and internal control, the rigorous application of compliance, the improvement of transparency of management activities, and other efforts, and it exercises care to reflect the viewpoint of shareholders in management.

Moreover, ASICS´s basic policy on corporate conduct is to conduct business operations in line with the “Corporate Philosophy” set forth below in order to realize its vision to “Create Quality Lifestyle through Intelligent Sport Technology” based on the founding philosophy stated in ASICS SPIRIT, “Anima Sana In Corpore Sano: A sound mind in a sound body.”

Provide valuable products and services through sport to all our customers.

Fulfill our social responsibility and help improve conditions for communities around the world.

Share profits brought by our sound services with our shareholders, communities and employees.

Maintain a spirit of freedom, fairness and discipline, respectful of all individuals.

ASICS Ventures Investment

One of the core strategies in ASICS’ Growth Plan 2020 is creating distinctive innovations.
ASICS has been focusing on developing revolutionary products, services, and processes that change customers’ lifestyles and experiences.
ASICS established ASICS Ventures investment subsidiary in November 2016 in order to pursue innovations at a faster pace, and has been collaborating with venture companies with leading-edge products, technologies, and personnel.
ASICS Group plans to pursue even further sustainable growth by working together with companies discovered by ASICS Ventures to create value and by developing new businesses.