Engaging in children’s healthy lifestyles, reinventing customers body/life balance, the rise of the smart fabrics and a breathtaking athleisure wear collection, enabling travelling professionals to maintain their daily sports routine, and combining AI with motion capturing apps - all sectors ASICS has chosen to take under “its wings” and align perfectly with their new identity I MOVE ME that sets out to present a contemporary expression of its founding vision and philosophy to a new generation of consumers. I MOVE ME aims to bring people together and inspire them to be healthy and happy through movement.
A-Champs mission is to create engaging training solutions that get people of all ages and fitness levels to move. CEO Kilian Saekel and his wife Anika quit their corporate jobs and started a manufacturing and product development company. While the business quickly picked up Anika fell ill with breast cancer in 2010. She fought it hard and ended up winning - after a year of hardship the cancer fortunately went into remission. It left the young couple with the heightened awareness for the need to live a healthy lifestyle. Soon after they developed the vision to create a company that helps people young and old to get the physical activity that is needed to live happy and healthy lives.
The hype of the Superfoods - from Acaí to Chia to Cacao, Turmeric, Quinoa and Kale: The hyper boom everyone talks about and tries at least once, but protecting and enhancing the body through its largest organ - the skin - by inventing Super-garments, do few. The founder, Regina Polanco, who has travelled the globe to find the most specialized cashmere weavers to make her visions come to life and produce the garments through their unique weaving techniques, is making a change and disrupting the athleisure industry by envisioning fairness, sustainability and comfort. The 2-way business of Pyrates, the athleisure wear and Pyratex, the fibers, is set out to create a (comfortable) uniform of a new generation.
Busy, overworked, inactive societies have been given the chance to make their daily routines a tad bit easier by enhancing their body/life balance with Entrenarme, founded by the Sports Industry specialist duo, Diego Moya and Sebastien Borreani. It’s a booming global marketplace enabling users to find their ideal coach and space to train in. By way of its easiness and functionality, Entrenarme gets people moving, tailor-matching everything from training to nutrition to rehabilitation. It’s effortless - users search for trainers and centers near them, compare prices, hours and availability, read reviews, and choose the best suitable option - completely empowering the vision and mission of ASICS.
Many sports teams have turned to intricate analytics and data to understand athletic performances and fitness levels. A whole industry of athletic wearables that accumulate metrics have blossomed and become near universal for elite sports teams across the world, however these remain expensive and out-of-reach for the average consumer. Shea Balish, a native of Lockeport, Nova Scotia (a tiny fishing village with just over 500 residents, yet absolutely sports obsessed, especially when it comes to basketball) PhD in Sports and Exercise and dedicated his entire career in studying sports, a Banting Fellow at the University of Toronto, an expert in kinesiology as well as sports psychology, saw an opportunity to disrupt and scrap the need of needing wearables altogether, and that is exactly what he did. He developed an app named Curv in Toronto, which happens to be the absolute hub for machine learning. Curv transforms the cameras of regular mobile devices into motion capture tools (to capture running, shooting, pitching and performing other sporting movements) to use as a versatile diagnostic tool that recognizes areas of skill improvement and identifies potential injuries. Curv gives everyday athletes - specifically young athletes - advanced AI tech and 3D modelling to understand, track and share their process.
Runnin’City by Mile Positioning Solutions, was created by Olivier Lebleu and Christophe Minodier, 2 passionate sportsmen, and of course, runners.
They had their simple but genius idea during one of their many business trips.
Runnin’City is an award-winning smartphone app that allows its users to visit hundreds of cities around the world, on the 5 continents, while running or walking. Runnin’City guides the user through the city with its vocal GPS and comments every point of interest as the user runs past. It features real-time pollution and allergies levels on the way, touristic tours, training tours, challenges and rewards.
Runnin’City’s mission is to give its users a reason to run.