Cookie Policy

This Cookie Policy is issued by ASICS Europe B.V. (‘ASICS Europe’). This Policy contains information on the use of cookies on this website. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. ASICS Europe uses cookies in order to investigate opportunities to further optimize and protect the website. You have the option to disable cookies in your browser. In the settings of your browser you find all information you need to manage your cookie preferences and to remove cookies you do not want.

If you remove cookies, ASICS Europe cannot guarantee that all services and features on the website will function correctly.

ASICS Europe will not set cookies without your consent, unless it is a cookie that is necessary to provide a specific service that you have requested . For example, this means that ASICS Europe may use (session) cookies to keep track of your input when filling online forms, to authenticate you once you have logged in or to register that you have agreed to the use of cookies.

In this Cookie policy we use the term "cookies" as an umbrella term for techniques such as cookies, Flash cookies, web beacons and JavaScript.

Web analytics and targeted advertising

ASICS Europe uses Google Analytics, which is a web analytics tool that helps website owners understand how visitors engage with their website. The information generated by the cookie about the use of the website (including the user's IP address) will be transmitted to and stored by Google on servers outside of Europe.  The data collected via Google Analytics cookies may also include demographic data (such as age, and gender) and interest data (i.e. data about which products/services a user may be interested in) if the user has visited another website which is in Google’s display advertising network.

Google uses the information to examine the website’s usage, prepare reports on the website’s activities and to offer other optional services. Google may supply this information to third parties if Google is legally required to, or if third parties process the information on Google's behalf.

ACICS Europe also uses tracking cookies, including those set via Google’s display advertising network. This information is used to make the advertising displayed on our website more relevant to your interests. We may also share this information with third parties for this purpose.

These cookies expire in 13 months and will be kept on your device for that period of time, unless of course you remove them manually.

Please note that third parties (including, for example, advertising networks) may also use tracking cookies over which we have no control. As mentioned above, you can disable these cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, please note that if you use your browser settings to block all cookies you may not be able to access all or parts of our site. You should review the privacy and/or cookie policies of any such third parties to see the practices which apply to their use of cookies.

Personalisation and product recommendations

We, and certain third party service providers who we engage, also use cookies in order to analyse the data generated by users of our website (including the data generated from Google Analytics as described above) regarding their navigation and search behavior on our site.

This information may be used to display product recommendations, and match products to groups of users which are more likely to be of interest to them.


We retain your personal data for as long as required to satisfy the purpose for which they were collected and used as described in this Privacy Policy. In certain cases, legal or regulatory obligations require us to retain specific records for a set period of time.  

Social media and other websites

We reserve all rights to change this Cookie Policy at any time. We therefore recommend you to check this Cookie Policy regularly for an update of its contents. The Cookie Policy has been modified last on 08 March 2018.


Should you have any further questions about the use of cookies through our website please contact: