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Web analytics and targeted advertising
ASICS Europe uses Google Analytics, which is a web analytics tool that helps website owners understand how visitors engage with their website. The information generated by the cookie about the use of the website (including the user's IP address) will be transmitted to and stored by Google on servers outside of Europe. The data collected via Google Analytics cookies may also include demographic data (such as age, and gender) and interest data (i.e. data about which products/services a user may be interested in) if the user has visited another website which is in Google’s display advertising network.
Google uses the information to examine the website’s usage, prepare reports on the website’s activities and to offer other optional services. Google may supply this information to third parties if Google is legally required to, or if third parties process the information on Google's behalf.
ACICS Europe also uses tracking cookies, including those set via Google’s display advertising network. This information is used to make the advertising displayed on our website more relevant to your interests. We may also share this information with third parties for this purpose.
These cookies expire in 13 months and will be kept on your device for that period of time, unless of course you remove them manually.
Personalisation and product recommendations
This information may be used to display product recommendations, and match products to groups of users which are more likely to be of interest to them.
Social media and other websites